Concierge Teal
ROUND 1, BASE: fidelity checkpoint
The designer mockup rebuilt 1:1 on the real Astro stack: dark teal split hero with the photo bleeding right, the warm-gradient first line, the numbered pillar cards, the white condition panel with the offer card, the five-step process on near-black. Same treatments, canonical section ORDER.
- Every designer token ported and renamed semantically
- Five pillars became six in a 3 by 2 grid (ruling A5)
- Mockup order re-sequenced to the proof-led canonical stack
- Blanket "Most insurance accepted" replaced by the per-line mixed model
Cinematic Clinic
ROUND 1: hero video plus scroll-driven pillars
Owner-package footage carries the hero with a kinetic proof ticker along its base. The six pillars become a sticky index rail with image rows revealing on scroll, the condition router becomes a gapless dense bento on the deep band, and the review wall runs as a continuous marquee.
- Video hero with poster and reduced-motion fallback
- Sticky pillar index that tracks the pillar in view
- Gapless dense bento for the condition router
- Solid-fill display type instead of the gradient, per TASTE-SPEC
Editorial Clinic
ROUND 1 WILDCARD: outside the brief
The same brand values used a completely different way: warm paper ground instead of the dark plate, teal as ink rather than surface, hairline rules instead of cards, radii at zero, and the display scale pushed hard. The pillars become a numbered chapter index; the conditions become a body-region index.
- Paper ground, teal ink, orange-red rules. No new colours introduced
- Zero radius, no shadows, rules doing the work cards did
- Editorial chapter index with a swapping preview plate
- Facts set as an editorial data column in the hero
Cinematic Elevated
ROUND 2: V2 elevated to the motion tiers
V2 taken to the elevation playbook. The hero is cut down to the ONE continuous clinic take in the package clip, slowed and posterised. The H1 reveals line by line out of overflow masks, the primary CTA is magnetic, the pillar index is genuinely pinned with a scrubbed progress spine, and the review wall carries Google-gold stars from the 16-review pool.
- Scroll-film hero evaluated and REJECTED with evidence: the clip is a six-cut stock montage
- Split-line H1 reveal, magnetic CTA, pinned and scrubbed pillar rail
- Google-gold star wall drawn from the verbatim review pool
- Solid display type: our answer to the TASTE-SPEC gradient tension
Library Wildcard
ROUND 2 WILDCARD: built from the Eye-Candy Library
Composed slot by slot from the Core30 Eye-Candy Library and re-skinned to ChiroMed purely through the --ec- token contract. Bento hero, letters-from-patients proof wall, odometer stat band, body-region router, duotone provider row, pinned phase rail, walkthrough gallery, chat-thread FAQ, aurora closing band. Fifteen registry entries, four honest library gaps.
- Every part copied verbatim, skinned only through --ec- tokens
- One markup change, documented: a form slot so the Poptin host can replace the demo form
- Library gap found: eight section parts emit their own h1 and cannot be used mid-page
- Zero-coverage slots ship as honest bespoke bands
Composite
ROUND 3: the owner-picked mix
Section by section, the owner chose across all five worlds. V2 cinematic hero carrying V1 trust row and V4 clinic footage; V5 letters wall capped to three on mobile; V3 editorial pillars; V2 category band, FAQ and provider band; V1 condition router refined; V5 process turned into a pinned horizontal scroll; V5 closing band on V2 angled ground with three buttons. Money pages take V5 with a V1 hero and an unconstrained dark Poptin band.
- Process pins and scrolls horizontally, with a stacked no-JS and touch fallback
- Poptin host unconstrained: two ancestors were scaling the form and both are gone
- Closing band carries Book plus BOTH office numbers as tel: links
- Condition page gains the symptom grid and a condition-appropriate what-to-expect